SAS

McCann New York *Lead Agency

Daniel Lammon, VP, Strategy Director
Sam Chotiner, SVP, Global Strategy Director
Liz Der, SVP Executive Account Director
Pat Six, VP Account Director
Jason Ashlock, SVP Executive Creative Director
Dominick Baccollo, SVP Executive Creative Director
Daniel Kim, SVP Group Creative Director
Kassandra Pollard, Associate Creative Director
Caitlin O'Malley, Senior Strategist
Will Zweigart, VP Comms Strategy Director
Sean Bryan, Co-Chief Creative Officer North America
Pierre Lipton, Co-Chief Creative Officer NY
Shayne Millington, Co-Chief Creative Officer NY
Justin Chen, SVP Group Creative Director
Gabby Gonzaga, Junior Art Director
Kayla Andersen, Junior Copywriter
Adam Koehler, VP Creative Director
Kevin Nelson, Managing Director McCann NY
Bill Powers, Account Director
Shenea Walker, Assistant Account Executive
Dominic Poynter, SVP Executive Comms Strategy Director
Christine Lane, Executive Director, Innovation and Production
Mihae Mukaida, SVP Executive Director of Innovation
Nathy Aviram, Chief Production Officer, McCann and Craft North America
Annie Panousopoulos, UX Architect
Julia Brown, Associate Director of Project Management
Amanda Lang, Senior Project Manager
Jeremy Miller, Global Chief Marketing and Communications Officier
Elana Sasson, Design Ops Director
Ethan Buller, Design Director
Herman Awuku, Senior Designer
Camille Dagorn, VP Creator Partnerships
Jeannette Subero, Senior Innovation Producer
Melanie Olar, Innovation Producer
Diane Knarr, Digital Producer
Aaron Kovan, Chief Production Officer
Chris Badano, Senior Producer
Kelly Krincek, Junior Producer
Victoria Park, Director of Communications
Terry Marcello, VP Director Talent Payment

OBJ

Volvox Labs

Craft

No6

The Batting Lab was a smart batting cage that showcased SAS' innovative analytics technology to a skeptical audience while improving kids' data literacy skills under the guise of helping them improve their swing. It improved SAS' innovation perceptions by 285%, consideration by 399%, and recommendation by 258%. Every child in the program improved their confidence with data AND their swing.