Spectrum Brands .

Steve Schwallie, Division Vice President, Global Marketing
Ryan Eilermann, Senior Director of Marketing
Matt Fowles, Senior Brand Manager
Luke Morris, Associate Brand Manager

Rodgers Townsend *Lead Agency

Mike McCormick, CCO
Jon Hansen, Creative Director
Emily Daab, Senior Copywriter
Tracy Sykes-Long, Account Director
Annie Diefenbach, Account Supervisor
Angela Biebel, Director of Strategy
Christy Bockler, Senior Media Strategist
Laura Duplain, Director of Account Management
Patty Ivey, Producer
Andrew Dauska, Chief Executive Officer
Jerry McNeive, Digital Production Developer/Designer
Marrissa Scully, Motion Graphic Designer
Becca Van Ess, Project Coordinator
Ashley Jones, Proofreader
Linda Larrigan, Media Specialist
Ryan Wyman, SEO Specialist
Alex Kerlick, Strategy Director
Jeremy Cockrell, Director of Digital Solutions
Monica O'Connor, Senior Digital Producer
Chris Miller, Creative Web Developer
Robb Blackwell, Lead Production Designer
Stephanie Browne, Media Operations Specialist
Tia Hochstein, Senior Media Strategist
Alison Hudson, Media Strategist

Bruton Stroube Studios

Andy DeVries, Editor
Brandon Voges, Photographer
James McKenzie, Director of Photography
Matt Siemer, Producer
Steve Horne, Sound Editor
Tim Wilson, Director

Creatively leaning into a differentiated product claim — a triple-active formula — the Spectracide Weed & Grass Killer campaign reinforced effectiveness against the three greatest consumer concerns around weeds while capturing consumer attention. Greatly outselling their share of voice, the campaign delivered a 9:1 return on marketing investment with significant YOY sales growth and gaining market share.