Procter & Gamble

Marc Pritchard, Chief Brand Officer
Phil Duncan, Chief Design Officer
Allison Tummon Kamphuis, Global Program Leader, Community Impact & Gender Equality
Andrea Schoff, Director, Company Communications
Damon Jones, Chief Communications Officer
Tara Hogan Charles, Senior Director, Racial Equity Partnerships and Programs
Brent Miller, Senior Director, LGBTQ+ Equality
Claudine Zukowski, Director, Global Disaster Relief Coordinator

Grey *Lead Agency

Debby Reiner, President, Global Clients
Kenny Gold, Executive Director, Social
Cory Berger, Worldwide Chief Marketing Officer
Kate Bernhardt, SVP, Account Director
John Patroulis, Worldwide Chief Creative Officer
Justine Armour, Chief Creative Officer, Grey NY
Katrina Dibbini, Senior Legal Counsel
Stephen Bernstein, SVP, Director of Business Affairs
Dave Lapinsky, VP, Music Producer
Han Lin, Executive Design Director
Dante Da Parma, Integrated Producer
Tony Lederer, Executive Strategy Director
Jonathan Lee, Chief Strategy Officer, North America
Denise O’Bleness, EAD/CD
Abigail Hoeflinger, Copywriter
Becca Tranter, Account Supervisor

TikTok

Lauren Birnbaum, National Vertical Lead, Food, Beverage, & Alcohol
Matty Lin, Global Sales Operations & Planning Lead

In March 2020, the world faced the rapid spread of Covid-19. Everyone needed to do their part, but there was one generation that wasn’t: Gen-Z. P&G believes in being a force for good, and so when the Governor of Ohio called, P&G immediately stepped forward. The #distancedance challenge was born, and a cultural phenomenon ensued. 17.7BN views of the hashtag and 4.2m consumer-generated videos later, what started with one call turned into a widely impactful campaign that positively changed the way Gen-Z thought, and most importantly behaved, during the pandemic.