Business Iceland

SS+K *Lead Agency

Lenny Stern, Co-founder and Partner
Stevie Archer, Executive Creative Director
Elena Claro, Senior Strategist
José Salgado, Account Director
Daniel Bremmer, Creative Director
John Swartz, Managing Director, Production + Operations
Kevin Skobac, Managing Director, Strategy
Amy Frisch, Managing Director, Head of Client Services
Craig von Wiederhold, Agency Producer
Amos Bloomberg, User Experience Design

M&C Saatchi Group *Lead Agency

Camila Gurgel, Senior Creative
Ieva Paulina, Senior Creative

Peel Iceland

M&C Saatchi Talk

LaurenHunt-Morgan, Senior Associate Director
Jade Beaty, Senior Account Manager
Maia Quinn, Account Manager
Chris Hides, Global Managing Director
SophieHayes, Director

M&C Saatchi Sport & Entertainment North America

Steph Lund, Chief Executive Officer
Andrea Nirsimloo, President
Sammi Liang, Vice President
Vicki Scarfone, Senior Account Director
Shannon Byrnes, Senior Account Supervisor
DanLeedy, Assistant Account Executive
Hannah Loughlin, Assistant Account Executive

Sköt Productions

When the world went into collective lockdown, people were stuck with no escape from pent-up frustrations. The last thing anyone needed was a tourism campaign. So with their economy at stake, Iceland gave weary tourists something they did need— a place to take those emotions and let them out as cathartic primal screams, in Iceland’s own vast natural landscapes. By meeting people where they were emotionally we recaptured hearts and minds, leading to dramatic increases in consideration and intent by market, making Iceland people’s #1 desired destination.