CLIENT
GE Appliances
Tim Matis, General Manager- Brand & Advertising at GE Appliances
Rick Hasselbeck, Chief Commercial Officer
Carrie Frazier, Director of Advertising
Mary Putman, VP of Brand Marketing
Michelle Mills, Senior Trade Advertising Specialist
Wayne Davis, Marketing Executive
Courtnay Greenberg, Brand Development Manage
AGENCY
Teddy Brown, EVP, Executive Creative Director
Jasmin Whitmore, VP, Creative Director
Marianna Ruiz, VP, Creative Director
Antoniette Wico, Brand Development Manager
Kaya Much, SVP, Management Director
Erene Semanderes, Art Director
Jennifer Chiang, EVP- Group Director, Strategy Planning
Julia Kissel, Account Supervisor
Allie Magill, Senior Producer
Nicole Emerick, VP-Director, Social Media
Jordan Hasak, Director, Strategic Planning
OMD
SUMMARY
Through unique product offerings and the disruptive campaign, Café changed the game. We encouraged our target, a trend-forward mass premium consumer, to create a space exuding self-expression in the room that mattered to her most but where she lacked appliance options – the kitchen. By reaching her with over a billion social media impressions, our target felt confident to make a more expressive purchase with Café. Creative resulted in a $1.42 ROI driving roughly 25% of sales for the brand in the first half of 2019.
