CLIENT
OpenTable
Anna Basse, Director of Consumer Marketing
Alison Pantano, Marketing Manager
Lisa Singh, Director of PR, North America
AGENCY
Alissa Anderson, Group Account Director
Brynn Hausmann, Executive Content Producer
Marty Senn, Chief Creative Officer
Emily Buchanan, Executive Vice President
Allison Hayes , Group Creative Director
Annika Lapakko, Writer
Orlee Tatarka, Head of Integrated Production
Leeya Jackson, Art Director
Henni Iwarsson , Content Producer
Vicki Oachs, Director of Business Affairs
Anne Carlson, Talent Payments Specialist
Quinlyn Mullaney, Account Supervisor
Kayla Hughes, Project Manager
Logan Schumacher, Account Manager
Maria Pazos, Brand Planning
Dan Klores Communications
Rachel Carr, Senior Vice President
SUMMARY
With 85% of adults checking their phone at least once while dining out, family meals have become more about texting and browsing than real connection. So on the restaurant industry's busiest day of the year, Mother’s Day, we created a phone-free movement that encouraged diners to put their phones down and reconnect with their moms over a meal. While other brands were talking about presents, we talked about being present, getting Open Table back to the headlines and people back to the dinner table.
