AGENCY
Edible
Terri Meyer, Co-Founder & CEO
Sandy Greenberg, Co-Founder & CEO
Todd Condie, Creative Director, Copywriting
Meredith Schwinder, Creative Director, Art Direction
Deb Maltzman, Creative Director, Social
Angela Denise, Creative Director, Social
Ali Eng, Senior Art Director, Social
Drew Schwartz, Integrated Account Director
Emily McCormick, Account Supervisor
Tracy Chapman, Director of Strategic Planning
Hornall Anderson
Hogarth
SUMMARY
Over the past decade, Gerber, the most famous face in the baby aisle, was blindsided by the biggest revolution in baby food ever. As moms clamored for healthier options for their little ones, Gerber’s food credentials were questioned, and the brand was left looking more out-of-touch than iconic. Gerber rose to the challenge with far more than a campaign. “Anything for Baby” was a rallying cry that transformed the whole brand, shattering moms’ expectations and reversing close to a decade-long slide in sales and market share.
