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Google Cloud
Ask the Cloud

RAN IN: United States

CLIENT
Google Cloud

AGENCY
MullenLowe U.S. *Lead Agency


MullenLowe Open


SUMMARY

We needed Chief Technology Officers to raise their hands for a conversation with a Google Cloud Expert—a difficult B2B challenge. And we needed to do this in a Googley way. Who has more Google Cloud expertise and is more Googley than Google Cloud itself? We sent prospects a Google Home hacked with Google Cloud knowledge so that they could ask the cloud-related questions they’re too afraid to ask anyone else. We achieved a 16% response rate—almost unheard of in B2B—and 1,853 qualified leads worth a potential $235M.

CASE STUDY

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CASE VIDEO


Audience: Tech business decision makers

Objectives: Gain new customers

Type: Business to Business

Language: English