Income

Marcus Chew / CMO / Income
Chloe Fair / Head, Brand Marketing / Income
Olivia Lee / Manager, Strategic Communications / Income
Jasmine Toh / Senior Executive, Brand Marketing / Income
Charis Leong / Senior Executive, Brand Marketing / Income
Tang Jie / Senior Executive, Digital Marketing / Income

BBH Singapore *Lead Agency

Contrary to popular belief, Income is not Goliath in insurance. Especially in life insurance. After years of growth since positioning itself as ‘made different’, Income was getting out-spent and out-distributed by deep-pocketed competitors. By 2014, Income’s life insurance business was in decline and equity weakened amongst under-40s. Income doubled-down on ‘made different’ in life insurance to deliver social impact, progressive product/service design and accessible financial planning. Staying committed to ‘made different’ revitalised Income’s life insurance market share and brand equity year after year, even as SOV and distribution declined.