Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Thumb 0
  • Thumb 1

National Environment Agency
Low, Lower, Lowest Ever in 3 Years

RAN IN: Singapore

CLIENT
National Environment Agency

Sueanne Mocktar/ Director/ 3P Network Division/ National Environment Agency
Jacqueline Loo/ Deputy Director/ 3P Network Division/ National Environment Agency
Frances Kong/ Senior Assistant Director/ 3P Network Division/ National Environment Agency
Rachel Tan/Assistant Manager/3P Network Division/National Environment Agency

AGENCY
DDB Worldwide Pte Ltd *Lead Agency

Sharry Low/Account Director/DDB Worldwide Pte Ltd
Audrey Khang/Senior Account Manager/DDB Worldwide Pte Ltd
Joseph Tan/Account Manager/DDB Worldwide Pte Ltd
June Fong/Senior Strategic Planner/DDB Worldwide Pte Ltd
Vincent Lee/Creative Group Head/DDB Worldwide Pte Ltd
Ong Hui Yu/Senior Art Director/DDB Worldwide Pte Ltd


Starcom Media Worldwide


AntzWorkZ Consultants Pte Ltd


SUMMARY

From an all-time high of 891 weekly cases in July 2014, Dengue fell to as low as 90 weekly cases in 2015. A victim of its own success, complacency displaced fear as the No.1 public enemy. With a long-term goal in mind, an intricate 4-year plan was choreographed, targeting at the at-risk groups to get them to do the 5-Step Mozzie Wipeout. This suppressed the Dengue cases and sustained it at an all-time low for the entire 2017, and probably for many more years to come.

CASE VIDEO


Classification: National

Language: English