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Holiday Inn
Little Big Travellers: Millenial Parents' Guide To Travel

RAN IN: Singapore

CLIENT
InterContinental Hotels Group (Asia Pacific) Pte Ltd

Bianca Lam / Brand Manager / InterContinental Hotels Group (Asia Pacific) Pte Ltd
Pei Ying Chng / Associate Brand Manager / InterContinental Hotels Group (Asia Pacific) Pte Ltd
Ng Wai San / Brand Manager / InterContinental Hotels Group (Asia Pacific) Pte Ltd
Serene Lam / Brand Executive / InterContinental Hotels Group (Asia Pacific) Pte Ltd

AGENCY
Ogilvy & Mather Singapore *Lead Agency

Andrew Boggs / Business Director / Ogilvy & Mather Singapore
Romona Loh / Senior Account Manager / Ogilvy & Mather Singapore
Lynette Wong / Planner / Ogilvy & Mather Singapore
Frederick Tong / Strategy Director / Ogilvy & Mather Singapore
Meltern Acik / Senior Experience Consultant / Ogilvy & Mather Singapore
UmaRudd Tan / Creative Director / Ogilvy & Mather Singpapore


Mindshare Singapore *Lead Agency


SUMMARY

There’s never been a better time to be a traveller, and a worse one to be a hotel brand. Tough times call for smart measures; ours was to inspire millennial parents and their little big travellers to brave the world. By helping these parents to reconcile the me-first thrill of millennial travel with the kids-first responsibility of family travel, we helped Holiday Inn to find relief from mounting pressure from other hotels and short-term rental (read: Airbnb), and lift brand perception and revenue from Singapore travellers in AMEA markets.

CASE STUDY

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CASE VIDEO


Classification: National

Language: English