MillerCoors

Ryan Reis, Senior Director, Field Marketing
Gannon Jones, VP of Brand Marketing, Miller Family of Brands
Cris Rivera, Marketing Director, Miller Lite

TBWA (Juniper Park and Los Angeles) *Lead Agency

Barry Quinn, Chief Creative Officer
Stephen Butler, Chief Creative Officer
Chris Hunter, Group Account Director
Louis Duarte, Senior Designer

Turner Duckworth *Lead Agency

Bruce Duckworth, Chief Creative Officer
Mark Waters, Creative Director
Moira Riddell, Client Services Director

DigitasLBi

Dieste, Inc.

Walton Issacson

The Integer Group

How do you turn around a multi-billion dollar brand that had lost its way, and been steadily declining for almost a decade? The Miller Lite team capitalized on a successful retro can promotion and built a strategy that re-grounded the brand in authentic values that resonated with todays millennial consumers. They took a 21st century approach to marketing, placing emphasis on living vs advertising your strategy. And by doing so, have turned Miller Lite from a laggard to the fastest growing light beer in America, delivering a remarkable 5pt trend change worth tens of millions of dollars.