Airbnb

Peter Giorgi, Global Head of Advertising and Content
Diane Chour, Head of Global Media
Jonathan Mildenhall, Chief Marketing Officer

TBWA\Chiat\Day Los Angeles *Lead Agency

Jennifer Costello, Planning Director
Nick Barham, Chief Strategy Officer
Neil Barrie, Group Planning Director

Starcom *Lead Agency

Anthony Medio, Global Associate Director
Shaun Rudy, Global Business Director

Airbnb is a multi-billion dollar company built entirely on human hospitality, and the simple act of strangers opening their homes. But in 2014, Airbnb was relatively unknown and misunderstood. Staying in a strangers home just felt too strange. With only two months to target an all-new audience, we engineered a 7% uptick in brand awareness, double-digit lift in brand perceptions, and web traffic spikes 3-4x the baseline during broadcast airings. By going straight at the uncomfortable truth of strangers, we created a powerful celebration of Airbnbs purpose and offer.