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Chevrolet
"Summer Of Play"

RAN IN: United States, Canada

CLIENT
Chevrolet

Charlotte Blank, Manager - Global Football Marketing
Kristen Alexander, Global Marketing

AGENCY
Commonwealth//McCann *Lead Agency

Andreas Dahlqvist, CCO - Global
Greg Collins, Creative Director - Copywriter
Emil Nisowski, Creative Director - Art Director
Dave Paxton, VP, Acct. Director
Derek Chappo, Acct. Supervisor
John Gasloli, Sr. Manager - Global Marketing


Jack Morton Worldwide *Lead Agency


FleishmanHillard

Deadra Rahaman, Acct. Director
Gen Lilley-Walsh, Producer


MRM//McCann


Carat


SUMMARY

If theres one thing that transcends borders and languages, its the power of play. It dares us to dream. And it gives us hope. So to share this message of goodwill all over the world, Chevrolet leveraged their sponsorship of Manchester United to bring play to where its needed most. Together, we rebuilt football pitches in impoverished areas, distributed over a million ultra-durable footballs worldwide and brought 11 children to Manchester to walk onto the pitch hand-in-hand with their football heroes for the season opener

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Audience: Diverse global audience. Various demographics.

Objectives: Build brand equity

Type: Business to Consumer

Classification: Local,Regional,National,Multinational

Language: English