Calvin Klein

Melisa Goldie, Chief Marketing Officer
Jennifer Crawford, EVP Global Communications
Bob Fouhy, SVP Global Advertising
Jean McCartney, SVP Creative Services
Trisha Szeli, VP Integrated Production
Michael DeLellis, SVP Media Channel Management
Christopher Bugg, Director Digital Marketing
Betsy Hussey, SVP Fashion Director

Calvin Klein - CRK *Lead Agency

In the 1980s and 1990s, Calvin Kleins iconic underwear campaign helped launch the brand to new heights. But that was decades ago. It was time to get people talking again, but we knew we couldnt do it with traditional advertising. So we launched #mycalvins a social hashtag campaign that asked Millennials to show their CK underwear via Selfies. Since launch, weve reached over 300 million fans across 25 countries, resulting in 10 million fan interactions. A new generation proved that CK underwear will never go out of style.