PepsiCo

Ram Krishnan, CMO Frito-Lay North America
Jeff Klein, Vice-President Marketing
Jeannie Cho, Sr. Director Marketing
Jessica Filsek, Mountain Dew

Frito Lay

The Marketing Arm *Lead Agency

Chris Bellinger, Vice-President Concepting and Digital
Leonardo Santos, Sr. Creative Director

OMD

Stephen McKnight, Group Acct. Director

Motive

Hillary Miller, Motive

FirstBorn

Jason Glassman, Executive Producer

Faced with a historic opportunity in the birth of a new generation of video game systems, how do two leading brands come together to create a lightning rod of engagement among their gamer fan base? Doritos and Mountain Dew catalyzed all the energy building up to this anticipated event and fans eagerness for a challenge into chances to win the most coveted prize of the holidays in auction battles Every 2 Minutes within active time windows. The result: massive engagement and velocity growth surpassing our most optimistic projections.