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2013 GOLD SUSTAINED SUCCESS UNITED STATES
Dos Equis
The Most Interesting Man in the World
RAN IN: United States, Canada
Hero Medium: TV
Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, Print, OOH, Guerrilla, Events, Sponsorship
Audience: Young Men (20-35)
Objectives: Change brand image
Type: Business to Consumer
Classification: Local,Regional,National
Language: English