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Boy Scouts of America - Atlanta Area Council
Be one with the wild

RAN IN: United States

CLIENT
Boy Scouts Of America

AGENCY
Ogilvy & Mather *Lead Agency

Nick Costarides - Sr. Art Director
Dave Galligos - Executive Creative Director
John Spalding - Creative Director
John Teter - Assoc. Creative Director


Ogilvy & Mather PR

Heath Patterson - Photography
Chris Bodie - Retouching


SUMMARY

The Atlanta Boy Scouts needed to stop a declining trend of poor annual recruitment numbers that has lead to packs shutting down and funding to halt. And their only means of recruitment is a poster in elementary school hallways. They would need something that would stop young boys in their tracks and make the Boy Scouts cool and relevant again.

CASE STUDY

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CASE VIDEO


Hero Medium: OOH

Medium Featured On Video: OOH

Audience: New Audience, Children (12 and under)

Objectives: Recruitment

Type: Business to Consumer

Classification: Local

Language: English