American Express Company

Rachel Chan - Director, Media, Content & Comm.
Julie Fajgenbaum - VP, Brand, Advocacy & Social Media
Cindy Kraft - Manager, Brand Strategy & Mgmt.t
Louis Paskalis - VP, Media, Content & Comm.
Allison Silver - VP, Brand & Consumer Mktg.

CP+B *Lead Agency

Rob Reilly - WW CCO
Mark Taylor - VP, Executive Creative Director

Digitas *Lead Agency

Mark Kiernan - SVP, Mktg.
Wade Rifkin - Assoc. Media Director

Mindshare

Robert Rakowitz - Managing Director, Strategic Planning

M Booth & Associates

Vitrue

The recession was tough on everybody, especially small business owners. But some owners succeeded by finding new, innovative ways to run their businesses. For many of them, American Express OPEN was a key part of their success. Inspired by these owners, OPEN launched a campaign to turn millions of other owners onto this more enlightened way of running a business. It was a system we called Booming. OPEN helped small businesses by providing them with the inspiration and tools to Start Booming.