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7UP
Make 7 UP Yours

RAN IN: United States

CLIENT
Dr. Pepper Snapple Group

AGENCY
Young & Rubicam New York *Lead Agency


SUMMARY

The "Make 7 UP Yours" campaign was designed to dispel perceptions of 7 UP as being boring, old and bland, without abandoning its core equity of innocence. The campaign positions 7 UP as a "license for a little fun" making the brand more relevant and differentiated to its 12-24 year-old target. The campaign successfully contemporized and energized 7 UP's image and brand personality, while building brand awareness by 71%, ad awareness by 57& and past 6-month usage among its core target by 18.4%.


Language: English