RB

Richard Sidoli, Senior Brand Manager
Laurent Faracci, Senior Vice President, Global Marketing & Digital Excellence
Shivanthi Vannan, Marketing Director
Christopher Tedesco, General Manager, US Marketing

McCann *Lead Agency

Haley Mazza, SVP, Group Account Director
Geoff Bentz, Creative Director
Nic Howell, Creative Director
Thomas Murphy, Chief Creative Officer
Kathy Love, SVP, Executive Integrated Producer
Erica Yahr, EVP, Executive Strategy Director

Aegis Innov8

Genuine Interactive

Mucinex, a brand with enormous equity in chest congestion, was in trouble. It grew under the protective wing of a patent and an advertising campaign that vilified mucus as the cause of your worst cold and flu symptoms. But once its patent expired, Mucinex had become vulnerable to private label. Now any brand could target mucus. The Lets End This campaign leveraged an insight that was a first for the cold and flu category and repositioned how the brand went to market. The results? The best season in Mucinex history.