CLIENT
Crayola
Victor Casale, Individual Consultant
Mimi Dixon, Director, Brand Activation & Content
Erika Merklinger, Associate PR Manager
Jane Patriarca, Creative Design & Copy Manager
Janet O'Neil, Creative Design & Copy Manager
Kim Rompilla, Executive Vice President, Global Product Marketing, Development & Activation
Aaron Raymar, Sr Product Manager
Doug Boehm, Director, Creative Design & Product Engineering
Orville Trout, Executive Vice President HR, Corporate Affairs & Administration
Victor Bedoya, Scientist 1
Andrea Hutson, Manager, Consumer Insights & Activation
Marisa Scurato, Manager, Digital Marketing
Kate Loffio , Social & Digital Content Producer
Stephanie Hudson, Brand Content Manager
Jaclyn Corbran, Visual Content Producer
AGENCY
Andre Galan, Group Managing Director
Mallory Jones, Senior Strategist
Craig Cimmino, Executive Creative Director
Grant Flannery, Group Strategy Director
James McCawley, Account Supervisor
Jules Evenson, Group Creative Director, Art
Michael Greenberg, Group Creative Director, Copy
Valen Sparks, Account Executive
Laura Chavoen, Executive Strategy Director
Lauren Lampasi , Producer
Maria Gagliardi, Business Manager
Stephen Stallings, Music Producer
Margenett Moore-Roberts, Chief Diversity & Inclusion Officer, CMG
Danielle Bickelmann, Executive Director, Account Strategy
Jaclyn Guiliano, Senior Manager, Media
Laura Russo, Executive Director, Account Management
Mattie Sullivan, Director, Communications
Chevonne Nash, Director, Media
Mariam Shahab, Director, Influencer annd DEI Strategy Lead
Emma Maliszewski, Senior Manager, Media
Sam Lassen, Senior Associate, Media
Subvoyant
SUMMARY
Humans are genetically driven to belong, yet since the inception of the U.S., skin tone has continually & wrongly been a deciding factor for who gets to “belong”. As a result, countless have been left out. This is particularly damaging for children, who feel invisible when they grow up in a world where they are not represented. With the Colors of the World (COTW) launch and #TrueSelfie campaign, we enabled children to access a power they had long been denied – the ability to accurately color themselves into the world.
