BlackRock

Anne Ackerley - CMO
Craig Brown - Managing Director, Global Head of Brand

Ogilvy & Mather *Lead Agency

Russell Messner - Managing Director
Robert Balog - Creative Director
Margot Grover - Group Planning Director
Joel Kuntz - Assoc. Creative Director
Jeff Leaf - Creative Director
Corinne Lowry - Executive Mktg. Director
Nichole Sokoloff - Assoc. Creative Director
Lauren Whitten - Acct. Supervisor

MEC

BlackRock was the worlds largest investment company that no one had heard of. Just as they began brand building, Wall Street collapsed, causing investors to lose faith. Leadership saw an opportunity to start a new conversation and recapture momentum in its mission critical mutual funds business. People were hungry for answers about what to do with their money. BlackRock had the knowledge and courage to answer and define the new world of investing. The New World campaign improved BlackRocks brand strength dramatically and helped them win in the mutual fund business.