Labatt Breweries of Canada

Anomaly Toronto *Lead Agency

Mike Byrne - Partner, CCO
Jason DeLand - Partner
Pete Breton - Executive Creative Director
Allison Cornford - Acct. Supervisor
Dave Douglas - Executive Creative Director
Jen Mete - Producer
Brent Rivard - Business Director
Laura Rowan - Global Planning Director
Taylor Twist - Copy Writer
Mike Warzin - Art Director

Anomaly New York *Lead Agency

Veritas

Buzz Products

Universal McCann

What happens when Budweiser, rich with 137 years of American heritage, must forge a meaningful connection to Canadian drinkers to drive top 3-brand preference and consumption during Canada s biggest volume-driving occasion? You turn a seemingly crippling setback from a competitors NHL corporate sponsorship into an opportunity to behave as Canadas most passionate fan. Without traditional advertising during the games, Budweiser amplified game time experience for every fan across Canada with tech innovation. A tangible product experience built brand relevancy and crated a lasting legacy forever changing how hockey is celebrated.