Commerce & Shopper: New Product/Service Introduction

Any commerce and/or shopper effort used to introduce a new product or service. New products/services may include a whole new brand, a new product from an existing brand, or a new line extension.

2024 SILVER

Bayer TriVolt

To convince deeply skeptical, profoundly change-resistant farmers, to adopt a new herbicide, we lent into the fact that they no longer believed manufacturers' claims. By helping them see the truth with their own eyes, TriVolt outsold the previously most successful herbicide launch five times over. 

Brand: TriVolt
Client: Bayer
Agency: BBDO Atlanta
Language: English

2023 SILVER

Andrex BUTTsurance

Andrex BUTTsurance is a campaign successfully demonstrating how Andrex create breakthrough in making an awakening attempt to explore cross-industry partnership for expanding reach to new mass family customer base outside the standard competitive shopping spots, and convert resonating responses from family customers to meaningful easy steps in guarding their health! The result is brilliant, proving the transformation worth and excellent to rejuvenate the MBT product marketing convention.

Brand: Moist Bath Tissue
Client: kimberly clark hong kong
Agency: Havas Hong Kong
Language: English

2023 SILVER

Chicken Sandwich Split

In 2022, Wingstop set out to launch its biggest innovation: a chicken sandwich. The problem? Consumers were loyal to their favorite brands. Wingstop created “The Chicken Sandwich Split,” a promotion that tempted chicken sandwich fans to break up with their favorite chicken sandwich brand. After all, when you can have 12 chicken sandwiches in flavors you’ve never had before, what is the benefit to being loyal? The promotion contributed to Wingstop selling out of a 4-week supply in six days and drove acquisition rate 59% above the Q2 average.

Brand: Wingstop
Client: Wingstop
Agency: Leo Burnett Chicago
Language: English

FINALISTS

Philadelphia Cream Cheese Tax Free Bagel

Cheetos Introducing the Cheetos Duster

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