Influencer Marketing - Services
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2024 SILVER
The General Sound Studio
Insurance is boring. So how can an insurance brand engage its TikTok-obsessed audience to improve awareness and consideration? It started with an insight: TikTokers use their cars as make-shift content studios. We built #TheGeneralSoundStudio, a custom SUV with professional recording equipment and an award-winning sound engineer. As a brand who gives people a break, we collaborated with Epic Records and invited TikTok musicians to record their next single & tell their story on TikTok. It worked—we increased ad recall, brand awareness, and grew positive social sentiment by +32.5%
Brand:
The General
Client:
The General
Agency:
Energy BBDO
Language:
English
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