Business-to-Business - Products
This category is for marketing efforts from businesses targeting other businesses for any type of product and from any markeplace segment.
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2024 SILVER
MDY Mid-Cap Cup
In a first of its kind golf tournament, State Street Global Advisors MDY Mid-Cap Cup challenged Annika Sörenstam and Tony Finau in a head-to-head round of golf with an unusual twist — no middle clubs. Our campaign not only made investors see the value of mid-caps by removing the middle from their favorite sport, but it moved the needle. The MDY fund saw growth 180X the rest of the US stock market.
Brand:
State Street Global Advisors
Client:
State Street Global Advisors
Agency:
McCann New York
Language:
English
2024 SILVER
The True Rock Stars of Business
For enterprise software company Workday, focus on HR helped bring blockbuster success in the company’s first 15 years, with over 100% YoY leads growth. But as it matured, growth plateaued, revealing that its HR strength was holding the company back from the broad relevance required to drive expansion. By helping Workday untether from its limited reputation as an HR specialist, ‘True Rock Stars of Business’ helped bolster brand consideration +65%, reversing five years of slowing leads growth into +50% upside and greater recognition for Workday’s broader product portfolio. Rock on!
Brand:
Workday
Client:
Workday
Agency:
Ogilvy USA
Language:
English
2023 SILVER
The Batting Lab
The Batting Lab was a smart batting cage that showcased SAS' innovative analytics technology to a skeptical audience while improving kids' data literacy skills under the guise of helping them improve their swing. It improved SAS' innovation perceptions by 285%, consideration by 399%, and recommendation by 258%. Every child in the program improved their confidence with data AND their swing.
Brand:
SAS
Client:
SAS
Agency:
McCann New York
Language:
English
FINALISTS
TriVolt
Bayer TriVolt
Juniper Networks
Demand More From Your Network
Bulwark FR
Turning Boycotters Into Believers
