Commerce & Shopper: Single-Retailer Program- Supermarkets

For campaigns that ran with a tailored, retailer-specific idea and executed that idea at a single retail supermarket chain.

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2023 BRONZE

Adventure Quarters

To raise awareness of National Parks and encourage Kroger shoppers to support nature, we created a unique experience that lets shoppers support the Parks and save on their favorite Nature Valley products at Kroger. By scanning their special edition America the Beautiful Quarters, they can enter to win park passes, promoting education and continued conservation. Meanwhile, Nature Valley will donate to the National Park Foundation to protect the Parks experience for future generations of visitors.

Brand: Nature Valley
Client: General Mills
Agency: VMLY&R Commerce
Language: English

2023 BRONZE

Mondelez Crackers and the Charcuterie Life

The challenge of lost sales and trips in the cracker category at Albertsons was an issue of relevance. Leveraging the growing trend of charcuterie boards (an Instagram-worthy way to entertain!) was a great way to serve the needs of our “Fancy-ish” Millennial shopper; those with fancy aesthetics but not fancy budgets. Charcuterie Boards from Mondelez, crackers paired with cheese and hummus made the solution that much more relevant, simple, affordable, and easy for Albertsons Millennial shoppers to purchase.

Brand: Good Thins, Sargento, Triscuit & Wheat Thins
Client: Mondelez
Agency: VMLY&R Commerce
Language: English

2022 BRONZE

Hy-Vee Hometown Olympian

The Hy-Vee Hometown Olympian program was crafted to resonate specifically with Hy-Vee’s customers by featuring regional “hometown hero” Karissa Schweizer to capture the “carts and minds” of its Midwestern shoppers. The 360-degree program showcased Schweizer in social media, weekly ads, digital executions, in-store displays, and more across the planned month of June and well into October – the first time Hy-Vee engaged with Mondelēz International on a program of this scale. The program attracted new shoppers and increased buy rate of existing shoppers with category sales.

Brand: OREO Cookies, CHIPS AHOY! Cookies, RITZ Crackers, BELVITA Breakfast Biscuits, WHEAT THINS Snacks, TRISCUIT Crackers
Client: Mondelez International
Agency: Phoenix Creative Co.
Language: English