CLIENT
Chick-fil-A
Joe Saracino, VP Brand Advertising and Marketing
Katie Joiner, Performance Marketing
Sarah Proctor, Performance Marketing
AGENCY
Emily Portnoy, Chief Strategy Officer
Shayne Millington, Chief Creative Officer
Larry Platt, EVP Executive Creative Director
Daniel Rodriguez, EVP Executive Creative Director
Jason McKean, SVP Group Creative Director
Natalie Rose, SVP Group Creative Director
Veronica Bertran, Chief Client Officer of McCann North America
Dina Hovanessian, SVP Executive Account Director
Aaron Kovan, Chief Production Officer
Danielle Noto, SVP Group Strategy Director
Carra So, Senior Strategist
Pierre Lipton, Executive Creative Director, Global Brands MWG
Kendall Werra, Art Director
Sam Altman, Copywriter
Matt Van Leeuwen, EVP Head of Design
Zac Collopy, Associate Creative Director of Design
Lisa Huang, VP Account Director
Mihae Mukaida, SVP Executive Director of Innovation
Patty Visconti, VP Senior Interactive Producer
Kaiti Furo, Producer
Kelly Krincek, Junior Producer
Andrea Kaye, SVP Executive Integrated Producer
Wendy Leahy, SVP Senior Integrated Producer
Linda Herskovic, Senior Print Producer
Wilmien Blake, SVP Director of Business Affairs
Karen Phillips, Business Affairs Manager
Zeno
Heather Ribeiro, Senior Vice President
Publicis USA
Lisa Mieskoski, Director of Media Strategy
Factory360
Jason Coughlin, EVP, Client Activations
SUMMARY
Amidst the pandemic's chaos, food delivery workers emerged as unsung heroes. Though deemed “essential” as they served thousands cross the city, their own basic human needs and rights remained woefully underserved. As a brand known for its reputation of care and whose business was becoming more reliant on this community, Chick-fil-A knew we needed to act. The Brake Room was a resounding declaration of appreciation that made the workers feel valued, spurred others to do the same and got people to clearly to see Chick-fil-A as a caring brand.
