CLIENT
Sephora
Marilyn Rozran, Marketing Manager, Social Media - Skincare & Hair
Delilah Nuval, Director, Social Media
AGENCY
Victoria Ganem, Account Supervisor
Chelsea Oz, Associated Creative Director
Ana Oseguera, VP Group Account Director
Emily Lam, Senior Strategist
Mikhaila Leech, Content Strategist / Community Manager
Ariana Zerpa, Creative Copywriter
Hannah Martin, Creative Copywriter
Nandy Parra, Art Director
Micaela Tamburi, Creative Copywriter
Luz María Escobar, Video editor / animator
Luz María Escobar, Art Designer
Macarena Piñeiro, Art Director
SUMMARY
For the last four years, Sephora was surpassed by its competitors as a Gen-Z favorite, causing them to look for a shift. In a new approach, we moved Sephora from being a trend follower to becoming a Culture Driver. This shift in approach was successful: We surpassed benchmarks for views by over 950%, engagement went up by 189%, and Sephora was able to regain its popularity by 13% within Gen-Z
