Coors Light

Michelle St. Jacques, Chief Commercial Officer
Amber Dutra, Public Relations & Marketing Manager
Brittany Lanier, Senior Marketing Manager
Kyle Piazza, Associate Marketing Manager
Helen Rieger, Senior Art Director

Mischief @ No Fixed Address *Lead Agency

Kerry McKibbin, Partner & President
Greg Hahn, Co-Founder and CCO
Kevin Mulroy, Partner & Executive Creative Director
Bianca Guimaraes, Partner & Executive Creative Director
Jeff McCrory, Partner & Head of Strategy
Oliver McAteer, Partner & Head of Development
Will Dempster, EVP Head of Production
Coleman Sweeney, Senior Producer
Mackenzie Hart, Senior Copywriter
Alison Whisenant, Managing Director
Sam Crawford, Account Director
Amanda Chau, Account Executive

Alison Brod Marketing and Communications

PUBLICIS MEDIA / BLUE 449

For a beer brand, “March Madness” is a MUST WIN. Sales spike—specifically on-premise sales dramatically increase as fans gather for games. The tournament is awesome, but stressful for fans. It’s called March Madness—the opposite of chill. Tricky for Coors Light, which is all about CHILL. By introducing Coorsicles, Coors Light injected the perfect element of Chill into March Madness. Spiking sales (+9.5%), facilitating engagement (entries & active leads massively over-delivered) and inserted Coors Light into the media cycle (over 1 Billion earned impressions). Coors Light for the win, win, win!