CLIENT
lululemon
Bill Chandler, Senior Vice President
Tatiana Jovic, Senior Director
Allie Huddleston, Senior Manager
Julie Ferrante, Coordinator
Nikki Neuburger, Chief Brand Officer
Deb Hyun, Brand
Devin Gallaher, Brand
Brend Wasserman, Brand
Alicia Garrity, Brand
Joel Hill, Brand
Darin Rabb, Events
KJ Ho, Events
Rebecca Johnstone, Events
Leigh Trombley, Events
Rachel Kelly, Events
Naomi Sambrook, Events
Steph Mihalatos, Events
Chris Jackson, Social
Ravi Hampole, Creative
Michelle Davies, Ambassador
Esther Speck, Sustainable Business & Impact
Michone Stevenson, Retail & Digital Brand Experience
Rebecca Marstaller, North America Marketing & Community
Chelsea Achilles, North America Marketing & Community
Lia Sasson, Retail
AGENCY
Emily Greener, Head of Strategy
Courtney Bigelow, Managing Director
Carolyn Connors, Executive Vice President
Krystle Mullin, Executive Creative Director
Renee Mailhiot, Vice President
Katie Goyette, Director
Katey Quinn, Account Executive
Mishal Jagjivan, Creative Director
Erene Semanderes, Creative Director
Edelman Data & Intelligence
Meije Gernez, Senior Vice President
SUMMARY
lululemon is famous for creating the yoga legging, one of the most comfortable, flattering, and stylish garments available to women today. But with the rise of cheap look-a-like “dupes,” the brand’s future was threatened. We created dupe swap, an opportunity for 500 women to swap their fakes for the real thing in an event designed to generate maximum social and earned coverage nationwide and protect future revenue. It attracted thousands in person, reached millions online, and helped generate a +3% ($56M) over-performance in Q2 revenue.
