McDonald's

Wieden & Kennedy NY *Lead Agency

Anastasios Tsitsopoulos, Group Brand Strategy Director
Liz Stefan, Senior Social Strategist
Molly McLafferty, Senior Producer

Starcom Media *Lead Agency

Sonia Morales, VP, Director
Sarah Kuhl, Project Manager

Golin

Carlee Schafer, VP, Executive Director, Account
Megan Mohoney, Director, Earned Media

IW Group

Flora Zhao, Account Director
Kai Chaun, Strategist
Jana Viray, Creative
Sharon Gao, Producer

ALMA DDB.

Renee Beauchamp, Account Supervisor
Olivia Henry, Senior Strategy Planner
Sabrina Paz Riesgo, Producer

Burrell

Susan Neeley, Account Supervisor
Lisa McConnell, Executive Creative Director
Antonio Gray, Strategist
Shirley Portee, Producer

To appeal to youth, McDonald’s reimagined the classic McDonald’s Birthday party experience to be something that everyone, everywhere could celebrate. We threw an over the top party for Grimace, an odd but beloved character, and provided all the ingredients youth needed to make the celebration their own. The resulting cultural phenomenon took over every corner of the internet, reinvigorated one of the richest and most meaningful McDonald’s experiences, and, most importantly, drove youth to the restaurant in droves.