CLIENT
Coors Light
Michelle St. Jacques, Chief Commercial Officer
Lauren Schirripa, Marketing Manager
Amber Dutra, Public Relations & Marketing Manager
Harriet Marshallsay, Associate Marketing Manager
AGENCY
Mischief @ No Fixed Address *Lead Agency
Kerry McKibbin, Partner & President
Greg Hahn, Co-Founder and CCO
Bianca Guimaraes, Partner & Executive Creative Director
Kevin Mulroy, Partner & Executive Creative Director
Jeff McCrory, Partner & Head of Strategy
Oliver McAteer, Partner & Head of Development
Will Dempster, EVP Head of Production
João Viégas, Associate Creative Director
Vanessa de Beaumont, Associate Creative Director
Alison Whisenant, Managing Director
Sam Crawford, Account Director
Amanda Chau, Account Executive
Coleman Sweeney, Senior Producer
George Preston, Producer
Alison Brod Marketing and Communications
PUBLICIS MEDIA / BLUE 449
SUMMARY
NFL star Patrick Mahomes loves Coors Light, but can't partner with them because active NFL players can't endorse alcohol. So, if being a beer is the problem, we introduced fans to Patrick & the Coors Light Bear. Bear, not beer which is totally fine. Massive sales, massive attention and both short-term and long term engagement for the win, win, win!
