CLIENT
AT&T
Val Vargas, SVP of Advertising & Retail Marketing
Marc Burns, VP of Advertising
Jennifer Boyonovsky, AVP of Marketing
Lianne Sinclair, AVP Advertising
Sujei Sierra, Director, Advertising
Jorge Almeida, Lead Manager, Advertising
Alex Gross, Lead Manager, Advertising
Javier Gutierrez, Marketing Associate, Advertising
Rosa Esquivel, Director of Media
Ivette Martinez, Lead Manager, Media
Esther Gonzales, Director of Sponsorships
Martin Meza, Lead Manager of Sponsorships
AGENCY
Abe Garcia, Chief Creative Officer
Benjamin Jara, Group Creative Director
Andres Pedraza, Associate Creative Director
Sergio Parreno, Sr. Art Director
David Chapatin, Sr. Copy Writer
Diego Mezarina, Art Director
Diego Almeida, Copywriter
Kendall Ocampo, Art Director
Roberto Hernandez, Executive Director of Digital and Social Strategy
Beatrice Sagaria-Rossi, Group Account Director
Mike Marinero, Account Director
John Costello, Executive Producer
Julian Martinez, Sr. Broadcast Producer
Ramon Rios, Print Producer
Shelby Merrill, Sr. Project Manager
Jesus Aleman, Account Planner
Oscar Ayala, Account Executive
Armi Pagan, Account Supervisor
Jessica Ojeda, Account Executive
Hearts & Science
SUMMARY
To stand out and achieve breakthrough results (in a historically slower Q4 period), the AT&T Fiber Hispanic “Live Fútbol Like a GIGillionaire” World Cup campaign brought to life the first-ever convergence of the tournament and holiday season.
With the culturally-meaningful, month-long buildup to Christmas, and a great passion/anticipation for the prized international soccer competition, Hispanic users of AT&T’s hyper-GIG Fiber (“GIGillonarios”) were portrayed connecting to the richness of the full experience.
Hispanic households exceeded planned objectives.
+9.4% subscribers, year-over-year.
Month-over-month:
+18.4% “Live Like a GIGillionaire” tagline recall
+13.4% Brand Association
