J.M. Smucker

Josh Williams, Director, Integrated Strategy & Creative
Hilary Ayers-Kurtz, Lead, Campaign Activation
Kevin Nunn, Manager, Away from Home Business Development
Brendan Hyland, Assistant Brand Manager, Away from Home
Sarah Taylor, Director, Integrated Media
Allison Wagner, Lead, Digital Activation
Jessica Fair, Senior Director, Marketing

PSOne *Lead Agency

Tristen Sechi, Vice President, Social Strategy
John Elliott, Senior Vice President, Commerce Lead
Jane Picarelli, Vice President, Account Director
Ally Needham, Associate Director, Media Strategy
Patrick Durkin, Senior Account Supervisor, Consumer Practice
Emily Canan, Strategy Director
Jennifer Baldwin, Executive Vice President, Strategy Director
Magdalena Goss, Senior Associate Project Manager
Nikolay Ilchenko, Vice President Director
Yuri Lee, Groupe Client Lead, President
Niketh Raghavan, Account Supervisor
Mike Daly, Account Executive
Sadie McMillan, Assistant Account Executive
Kim Davies, Creative Director, Art Director
Andy Verderosa, Creative Director, Copywriter
Arthur Germer, Senior Art Director
Sam Yim, Associate Director
Katie Balliew, Media Supervisor
Makenzie Perry, Media Supervisor
Amanda Hellrung, Senior Vice President
Eric Goldberg, Vice President, Media Strategy
Ali Amarsy, Executive Vice President, Global Commerce Strategy Lead
Kevin Higley, Vice President, Digital Strategy
Melanie Blum, Vice President, Consumer Practice
Victoria Brunetti, Senior Account Executive, Consumer Practice
Katherine Steuer, Associate Media Director, Enterprise Planning & Buying
Jeff Bobick, Vice President, Director, Data & Analytics
Colleen Hotchkiss, President, Executive Management
Ilana Rankin, Executive Vice President, Strategy

TikTok

Lucas Cartwright, US Agency Partnerships Manager
Muriel Neary, Brand Partnerships Manager

Influential

Kim Iadevaia, Head of Partnerships

GoPuff

Bennie Desalvo, Senior Client Partner

For over 170 years, Folgers has been a staple in American coffee culture, but it wasn’t remotely on Gen Z’s radar. Understanding the sway of TikTok creators on Gen Z’s shopping preferences and their demand for instant gratification, we pioneered a content and commerce solution that delivered Folgers coffee from TikTok feeds to doorsteps within 30 minutes. Leveraging college-aged TikTok creators, combined with shoppable product bundles that could be purchased directly from TikTok via Gopuff, we shattered expectations with a 123% increase in weekly sales, with 75% being Gen Z.