CLIENT
Microsoft
Chris Capossela, Chief Marketing Officer
Kathleen Hall, Chief Brand Officer
Carol Hutchinson, General Manager
Lori Gross, General Manager
Sven Seger, Global Creative Director
Phyllis Murphy, Sr. Creative Director
Si Daniels, Principal Program Manager
Andrew Glass, Principal Product Manager
Steven Wiens, Strategist
AGENCY
Sean Bryan, Chief Creative Officer & ECD Global Brands
Cristina Reina, EVP Global Executive Creative Director & Head of Art
Pete Johnson, EVP Executive Global Creative Director
Socrates Papazoglou, SVP, Executive Account Director
Amadeo Plaza, VP, Strategy Director
Pierre Lipton, Global Executive Creative Director
Luke Flynn, Group Creative Director
Christiano Abrahao, Group Creative Director
Guilherme Racz, Group Creative Director
Lucas Casao, Group Creative Director
Chocho Han, Designer
Amber Guild, CEO
Stella Warkman, SVP Director of Creative Excellence and Operations
Aaron Kovan, EVP, Chief Production Officer
MJ Soler, Sr. Integrated Producer
Jory Sutton, Sr. Integrated Producer
Gabriella Dickens, VP, Account Director
John Dunleavy, President McCann Worldgroup NA
NAFFA
Abdoulaye Barry, Co-Creator ADLaM
Ibrahima Barry, Co-Creator ADLaM
Jamra Patel
Mark Jamra, Founding Partner
Neil Patel, Partner
Andrew Footit Design
Andrew Footit, Typeface Designer
Craft
SUMMARY
By the end of the century 90% of the world’s languages could be extinct, according to the U.N. Pulaar was one of them. It was the language of the Fulani people, a community of 60 million people spread across West Africa and the world. Pulaar had no writing system. Two brothers, in 1989, began working on an alphabet. Fast forward to the present, Microsoft worked with them and their community to revise, optimize and help digitize their alphabet preserving their culture for generations to come.
