TMobile

Peter DeLuca, SVP, Chief Creative Officer
Kari Marshall, VP, Media
Kindel Washington, Senior Director, Media
Sarah Samuth, Senior Social Media Manager
Michelle Dommer, Senior Advertising Manager
Jillian Halterman, Senior Manager, Entertainment

Initiative *Lead Agency

Jennifer Hourigan, Managing Director, T-Mobile
Tim Hill, Head of Partnerships
David Cordova, Group Director, Content and Sponsorships
Sean Harwood, Director, Content and Sponsorships
Colleen Rooney, VP, Performance
Emily Adams, Group Director, Partnerships

NBC Universal

Grace Shaker, Co-Producer, Saturday Night Live
Sari Feinberg, Senior Vice President, Creative Partnerships
Kelsey Gundel, Senior Manager, Creative Partnerships
Carly Walsh, Director, Social Marketing

T-Mobile needed to out-maneuver, copy-cat competitor behavior and drive meaningful brand differentiation as the most customer-obsessed telco brand, requiring us to move at the speed of culture. We launched the first ever, season-long, multi-platform brand partnership with SNL, offering access to exclusive content and experiences that money couldn’t buy, nor the competition copy. The campaign drove double-digit increases in brand familiarity, favorability, consideration and purchase intent.