Procter & Gamble

Martin Hettich, Senior Vice President, North America Fabric Care
Alex Perez, Senior Brand Director
James Sawyer, Brand Director
Kimberly Doebereiner, Group Vice President, Future of Advertising
Paul Chick, Director, North American Content Leader
Preston Parnell, Senior Brand Manager
Jennifer Beck, Communications Manager, North America Fabric Care

Saatchi & Saatchi *Lead Agency

Daniel Lobaton, Chief Creative Officer
Lauren Varvara, VP, Creative Director
Tony Lazzeretti, Senior Copywriter
Sarah Beaumont, Chief Executive Officer, Woven
Jennifer Brotman, SVP, Group Account Director
Jennifer McGill, VP, Account Director
Leslie Fellwock, Account Supervisor
Chris Gilbert, VP, Director of Experience Strategy
Julia Perrissinoto, VP, Creative Director
Dustin Tomes, EVP, Executive Creative Director
Will Tran, Creative Director
Preethi Balakrishnan, Senior Art Director
Kelsey Boylan, Senior Copywriter
Dani Stoller, Head of Production
Alexandra La-Rotta, Digital Account Supervisor
Shayla Nguyen, Junior Strategist

MKTG

Jordan Futscher, Vice President
Rob Sipniewski, Director, Sponsorship Consulting

Platinum Rye Entertainment

Alex Hanono, Director, Celebrity & Influencer
Ryan Harle, Account Executive, Celebrity & Influencer

Marina Maher Communications (MMC)

Sara Baker, Executive Director, Earned Media
Marissa Festante, Group Senior Vice President, Director, Talent and Partnerships
Samantha Halpern, Group Senior Vice President, Brand Business
Alisha Garfinkel, Senior Vice President, Project Management
Patrick Wixted, Senior Vice President, Sports
Patricia Jones, Vice President, Earned Media
Ashley Johnson, Vice President, Brand Management
Noomi Grootens, Vice President, Brand Management

Saatchi X

Casey Lissau, VP, Group Creative Director - Commerce

25% of NFL fans have a lucky jersey they won’t wash for long periods because they believe it helps their team win. That’s not lucky. It’s dirty! As America’s #1 detergent, Tide needed to do something so it stepped in to convince fans to wash their lucky jersey with Tide Hygienic Clean. Tide partnered with NFL players to spread awareness and convince fans to wash their jersey in exchange for once-in-a-lifetime experiences. Ultimately, Tide got people talking about cleaning their lucky jersey leading to a sales increase.