CLIENT
Molson Coors
Brad Feinberg, Head of US Media
Rachel Dickens, Senior Director,Commumications & Corporate Affairs
Blake Lopezzo, VP of Consumer Insights
Sherry Courtney, VP of Shopper Marketing
Kelly Ellefson, Senior Media Manger
Zach Paciorek, Marketing Manager
Alyssa Bush, Marketing Manager
Alex Vertrees, Associate Marketing Manager
Mauricio Suarez, Associate Marketing Manager
Kevin Welsh, Senior Media Manager
Meghan Means, Senior Media Manager
Robin Wilson, Customer Marketing Manager
AGENCY
Dan Gonda, CEO
Scott Bell, Chief Creative Officer
Harry Roman Torres, Co-Chief Strategy Officer
Colleen Leddy, Co-Chief Strategy Officer
Sharon Byer, Group Account Director
Sydney McComas, Account Director
Albert Opraseuth, Brand Strategy Director
Asher Stamell, Brand Strategy Director
Jonathan Daly, Head of Strategy Communication
Jim Rech, Senior Commumications Strategist
Ethan Bennett, Senior Art Director
Blake Morris, Senior Copywriter
Grant Bauley, Art Director
Nathan Bennet, Copywriter
Rachel Hess, Senior Designer
Matthew Mintz, Associate Producer
SUMMARY
Molson Coors had been frozen out of the Super Bowl for 30 years. And for its grand return, it only had one :30 spot for two brands to share. By tapping into the booming trend of online sports betting, we flipped this weakness into a strength - throwing down the gauntlet and creating the first commercial that fans could bet on. The ‘High Stakes Beer Ad’ created $210M in earned media value—and the #1 most googled brand in the Super Bowl—growing category share with only a fraction of the airtime.
