AGENCY
Daniel Lobaton, CCO
Mat Cruz, ACD, Art Director
Alex Smith, ACD, Copywriter
Julian Morgan, Partner, Group Strategy Director
Tevis Spence, Strategist
Jamie Flatow, Account Supervisor
David Greisman, Account Director
Jamie Sutherland, Group Account Director
Steph Walker-Wells, Head of Production
Meg Norton, Print Producer
Aaron Starkman, Global CCO
Mike Dubrick, CCO
Sean McDonald, CSO
Adam Ball, Group Business Lead
Tevis Spence, Strategist
Sarah Phillips, Strategy Director
Brie Lim, ACD, Designer
Brad Kumar, Studio Artist
Justin Chan, Studio Artist
Keegan Shay, Production Coordinator
Starcom Media
SUMMARY
Just Crack An Egg was already struggling, and the skyrocketing price of the one ingredient required to make it—fresh eggs—made for a dire situation. The brand was able to join the egg price conversation in real time, though, and offer Millennials a novel solution to the problem: date a farmer, and get the eggs right from the source. Though it didn't solve inflation, the campaign and the subsequent PR flurry dramatically raised the brand's profile and delivered a short-term sales lift.
