AGENCY
Mauricio Cadena, Group Strategic Planning Director
Olivia Henry, Senior Strategic Planner
Jorge Murillo, VP, Executive Creative Director
Christian Liu, Executive Creative Director
Mauricio Mutis, Associate Creative Director
Jose Benitez, Associate Creative Director
Claudia Rodriguez, Account Director
Rosaura Yapur, Senior Manager - Strategy, Content & Experience
Paola Plaza, Strategist - Content & Experience
Simon Rubalcava, Senior Producer
Isaac Mizrahi, Co-President & CEO
Alvar Suñol, Co-President & CCO
Angela Rodriguez, SVP, Head of Strategy
Angela Battistini, EVP, Account Management
Michelle Headley, EVP, Head of Production
Michael Sotelo, VP, Content & Experience Strategy
Julia Estacio, VP, Group Account Director
Cristina Lage, Sr. Business Director
Valeria Laguna, Account Executive
Paz Briceño, Account Executive
Amanda Soley, Sr. Account Executive
Boden PR
Loud & Live
Navigation Blvd
Cool Speak
SUMMARY
In 2020-2021, the goal was to increase applications by 5% each year, over the next three years. We also recognized that Hispanic students needed resources and support beyond financial assistance. We made the decision to evolve McDonald’s (HACER®) from a scholarship into a program and updated its mission and strategy to: prepare, enable, and inspire students to pursue higher education and turn their dreams into a reality.
We achieved a 20% increase in submitted scholarship applications and earned media impressions increased by 6291% versus prior year.
