CLIENT
CVS Health
Erin Condon, Vice President, Retail Front Store & Omni-Channel Marketing
Dr. Joanne Armstrong, Vice President, Women Health & Genomics - Medical Affairs
Musab Balbale, Senior Vice President, Chief Merchandising Offier
Diego Vaccarezza, Vice President, Media
Jay Williams, Executive Director, Creative & Design
Mary Casperson, Executive Director, Strategic Marketing
Whitney Tyson, Senior Manager, Marketing Strategy - Health & Wellness
AGENCY
Elizabeth Rowny, SVP, Group Strategy Director
Sue Desilva, Executive Vice President, Executive Creative Director
Joyce Roughley, Vice President, Executive Producer
Anthony Chelette, Creative Director, Art
Sarah Mitus, Vice President Director, Social Strategy
Nathaniel Sistrunk, Account Director
Andrea Horn, Associate Director, Project Management
Danny Streadbeck, Vice President Director, Creative Director
Jessica Bergstresser, Vice President Director, Creative Director
Meky Wong, Associate Director, Creative
Brenna Ruiz, Associate Director, Creative
Kris Weldon, Strategy Director
Matt Libbey, Vice President, Group Account Director
UM
Period Law
PERIOD.
SUMMARY
As women continue to face systemic issues in accessing vital care, CVS Health made bold actions to provide more affordable access to necessities. CVS Health reduced the cost of store brand menstrual products by 25%+, paid $4.5M in taxes on period products where local governments would allow it, and audited thousands of products to bring fair pricing to similar women and men's products. The Here for Her campaign supporting these actions and others improved brand favorability by 10% and increased trips for feminine care 3-4x over the next competitor.
