Mars Wrigley

Gianni Ferringo, Senior Associate Brand Manager
Danielle DosSantos, Brand Manager
Natalie Cammerino, Senior Manager, Omnichannel Promotions

The Mars Agency *Lead Agency

Ben Ruggiero, Creative Director
Christian Congello, Director, Client Leadership
Margaret Tinsley, VP, Creative
George Eoanou, VP, Strategy
Ginny Chambers, Creative Director
Regan Watts, Manager, Media Strategy
Jaime Middlebrook, Manager, Client Leadership
Rebecca Hernandez, Sr Manager - Media Strategy
Dan Olson, Associate Creative Director
Kira Crugnale, Senior Art Director
Jeanette Widen, Execution Director
Jenna Matthews, Senior Manager, Customer Development
Darren O'Rourk, VP, Client Leadership
Lauren Tonkin, SVP, Client Leadership
Kristin Issler, EVP, Client Leadership
Kelly Owens, Manager, Client Leadership
Danielle Francescutto, Assistant Account Executive
Kandi Arrington, Group SVP, Customer Development
Chris McGown, Director, Customer Development
Mariah Arnold, Manager, Customer Development
Ken Syzmanski, Senior Designer
Amani Brown, Senior Copywriter
Katie Butler, VP, Strategic Planning
Jordon Smith, Production Designer
Caroline Michniak, Associate Project Manager
Kris Watson, Production Designer
Glenn Phenicie, Associate Creative Director
Jesse Messerschmidt, Director, Project Management
Michael Brunot, Senior Account Executive
Tracy Mobley, Senior Project Manager
Hailey Fox, Junior Art Director
Apryl Cave, Copywriter
Christina Kane, Associate Creative Director
Jeff Domrase, Production Designer
Sneha Shekar, Sr. Director, Project Management
Gus Nietes, Production Designer
Jessica Bentley, Senior Paralegal

Six Flags

SKITTLES® sought to reverse category share declines by creating a new, evergreen and brand-owned ritual that could drive summer relevance and sales with Gen Z. Tapping into Gen Z’s food-trend obsession, the program introduced a nonsensical SKITTLES® spin on the classic summer lemonade stand tradition. Inspiring shoppers to mix their own SKITTLES® drinks, the basket-building campaign reversed brand share declines, resulting in unit share growth of 1.1 points, a 22.6% increase YOY. Additionally, this omnichannel program achieved incremental brand unit growth of +3.1 million units during the promotional timeframe YOY.