AGENCY
Matt Ian, Co-Chief Creative Officer
Felipe Machado, Creative Director
Lincoln Lopes, Creative Director
Heather Patterson, Senior Art Director
Bo Belanger, Senior Copywriter
Britt Luhrsen, Account Director
Natalie Brock, Account Director
Sara Singh, Strategy Director
Lauren Murphy, Social Strategy Director
Elizabeth Weinstein, Connections Strategy Director
Lupe Escobar, Senior Creative Services Manager
Stef Rust, Account Supervisor
Matt Matzen, Group Account Director
Megan Cavanaugh, Account Supervisor
Leyla Yalman, Account Executive
Sarah Sabin, Account Executive
Diego de la Maza, Head of Production
Paul Roy, Executive Producer
Harry Joseph, Senior Producer
Nikki Cuerdo, Senior Strategist
Hannah Avery, Strategist
Gabriel Caramelo, Group Strategy Director
Lindsey Najdovski, Executive Digital Producer
Lee Khleang, Senior Digital Producer
Chanel Raquel, Digital Producer
Nick Costa, Associate Producer
Chip Herter, Music Director
Will Eichler, Music Supervisor
Courtney Tylka, Senior Broadcast Traffic Manager
Biba Millstein, Executive Business Affairs Manager
Ana Barraza, Broadcast Traffic Manager
Superprime
Nomad Editorial
2D Creative
SUMMARY
When we discovered “Taco Tuesday” was trademarked and businesses were barred from using it, we knew something had to be done. Taco Bell took a powerful action: filing a legal petition to challenge the trademark. This action and turned into a movement by bringing on board another huge fan of Taco Tuesday: Lebron James. We galvanized fans to support our cause to free Taco Tuesday. Instead of the two years we were advised it would take, we freed the trademark in three months and garnered 21B impressions along the way.
