AGENCY
Rob Rawley, EVP, Global Account Director
Cheryl Edwards, Account Director
Anna Andreis, SVP, Group Strategy Director
Claire Stewart, VP, Strategy Director
Mike Hahn, EVP Executive Creative Director
Ryan Blank, EVP Executive Creative Director
Tom Greenwood, SVP Group Creative Director
Daniel Prado, SVP Group Creative Director
Moriah Hernandez, Account Supervisor
Katherine Zhang, Art Director
Alyssa Lofredo, Copywriter
Amber Briscoe, Event Producer
Chris Badano, Integrated Producer
Katherine Zhang, Account Executive
Fundamental Media
SUMMARY
In a first of its kind golf tournament, State Street Global Advisors MDY Mid-Cap Cup challenged Annika Sörenstam and Tony Finau in a head-to-head round of golf with an unusual twist — no middle clubs. Our campaign not only made investors see the value of mid-caps by removing the middle from their favorite sport, but it moved the needle. The MDY fund saw growth 180X the rest of the US stock market.