CLIENT
Frito-Lay North America, Inc.
Stacy Taffet, Marketing VP
Flavia Simoes, Marketing Sr Director
Hana Golden, Marketing Director
Dorothy Doan, Marketing Manager
AGENCY
Amazon Advertising (United States) *Lead Agency
Jonathan Lum, Principal Brand Strategist
Joseph Delhommer, Head of US CPG & Grocery
Sarah Betts, Creative Director
Elana Black, Sr Art Director
Roxy Dalton, Sr Art Director
Seth Mollerup, Sr Copywriter
Joseph Dasaro, jdasaro@amazon.com
Shana Weber, Manager, Solutions Management
Rad Olievschi, Executive Producer
Jeremy Kaplan, Sr Account Executive
Kate McCagg, Global Head of Brand Innovation Lab
Adam Stalker, North American Endemic Head of Brand Innovation Lab
Ryan Boyle, Sr Manager, Beverages
Roey Feuerstein, Solutions Manager
Cassie Xu, IX Designer
Alec Kunkel, Design Technologist
Ryan Cunningham, Content Producer
Hana Arfine, Design Technologist
Joseph Ramkhelawan, Principal Account Executive
Bradley Phillips, Sr Account Executive
Jess Levy, Account Executive
Danny Schneider, Sales Account Manager
Gina Avila, Global Sr Marketing Manager
OMD
Susanna Earnest, Managing Director
Monica Wiedemann, Executive Director
Kim Forrester, Director
Allie Gordon, Associate Director
Rachel Jadis, Associate Director
SUMMARY
Cheetos had promoted recipes with Cheetle as the essential ingredient. However, 'chefs' were left to their own devices to create the Cheetle for their meal showstoppers - to varying degrees of quality and success. For the Holiday season we set out to right this wrong by creating a first-of-its-kind kitchen appliance that grinds Cheetos into Cheetle and have some fun along the way: the Cheetos Duster. The Cheetos Duster priced at $19.95 sold out on Amazon.com within two hours to become the #1 mixer on Amazon on Black Friday.
