CLIENT
Simply Spiked
Joy Ghosh, VP Marketing, Above Premium Beer & FMB North America
Josh McDonald, Senior Marketing Manager
Ashley Austin, Associate Marketing Manager, FABs
Catherine Pastiak, Associate Brand Manager, Craft Portfolio
AGENCY
Mischief @ No Fixed Address *Lead Agency
Kerry McKibbin, Partner & President
Greg Hahn, Co-Founder and CCO
Bianca Guimaraes, Partner & Executive Creative Director
Kevin Mulroy, Partner & Executive Creative Director
Jeff McCrory, Partner & Head of Strategy
Jimmy George, Strategy Director
Mal Jones, Strategy Director
Oliver McAteer, Partner & Head of Development
Will Dempster, EVP Head of Production
Coleman Sweeney, Senior Producer
Hunter Fine, Creative Director
Evan Shisler, Copywriter
Marcus Lim, Art Director
Alison Whisenant, Managing Director
Justine Yucesan, Account Director
Kat Esser, Account Coordinator
VOLT Studio, Molson Coors In-House Agency
Connect at Publicis Media
ICF Next
SUMMARY
In 2022, Simply Spiked Lemonade shook up the Flavored Malt Beverage category with its “juicy” attitude and “5% real fruit juice” difference. But continuing growth required expanding beyond JUST Lemonade. Enter: Simply Spiked Peach. A bold flavor that begged us to use Peach’s uniquely “cheeky” role in culture to rise above the category’s countless flavors. So we turned the peach emoji late-night call into a “Juicy Call” for free Simply Spiked Peach. The thirst was so real, Peach became MolsonCoors’ #1 flavor launch and doubled Simply’s total market share.