Sunoco LP

Fred McConnell, Marketing Director
Sean Purtle, Senior Marketing Manager
Alison Gladwin, CMO

Solve *Lead Agency

Ryan Murray, President
Alex Lambert, Senior Social Media Manager
Kathleen Wille, CCO
Loren Purcell, Sr. Art Director
Clynton Kelly, Sr. Copywriter
Abbey Jensen, Team Project Manager

Clamor

Brands never know when an opportunity may present itself. Sunoco’s surfaced during the 2023 March Madness NCAA tourney. This century-old gas station brand became a trending topic when broadcasters repeatedly pronounced the name of UConn's Adama Sanogo as “Sunoco.” As an international student, we couldn't broker an NIL deal. So we became his “#1 Unofficial Superfan” — an earned media effort that broadened the brand’s appeal. Post-tournament, our jersey collab and official sponsorship set records for social engagement and helped nudge Congress to propose new NIL legislation for international students.