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Philadelphia Cream Cheese
Tax Free Bagel

RAN IN: United States

CLIENT
Philadelphia Cream Cheese


AGENCY
GUT *Lead Agency



Zeno Group



SUMMARY

Philadelphia was under threat. In an inflationary economy with decreased purchasing power, Millennials and Gen-Z became price conscious and compromised, turning cheaper quality cream cheese brands into a serious alternative (Private Labels). This led to a decline in Household Penetration and an alarming ROAS compared to competitor brands that had little to no ad budget. The Tax Free Bagel campaign helped Philadelphia re-spark interest for an audience that had turned away from us, generated an increase in sales and achieved highly more effective ROAS compared to our previous year.

CASE STUDY

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CASE VIDEO


Medium Featured On Video: Digital Mktg. – Short Video (:15-3 min.),Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid,OOH – Billboards,Public Relations,Sales Promotion, Couponing & Distribution,Sampling/Trial,Influencer / Key Opinion Leader,Sponsorships – Unique Opportunity,Street Mktg.

Language: English